Arsenal’s £ 300million move justified as Adidas becomes premier Premier League maker
New research has confirmed Arsenal’s decision to partner with Adidas in 2018.
The Gunners struck a Â£ 300million deal with Adidas three years ago, replacing Puma as the club’s kit maker at the end of the 2018/19 season.
The deal with the German company is expected to last for five years, meaning the Gunners receive around Â£ 60million a year, double the Â£ 30million they previously agreed with Puma, which had associated with North Londoners between 2014 and 2019.
Arsenal had already partnered with Adidas between 1986 and 1994, producing a number of iconic jerseys, including the famous “Bruises Banana” jersey which they donned in the 1991/92 and 92/93 campaigns.
Now, Club Kit Showdown research has revealed that Adidas is the main maker of the 50 best Premier League kits of the past five seasons.
During the current international break, Mobilewins.co.uk analyzed 540 different game tapes, using a combination of measures; keyword research, organic traffic to online club shops and sentiment analysis on Twitter to assess England’s top-flight squads on the desirability of their home, away, third and goalkeeper kits at the over the past five years.
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The study concluded that Adidas dominated, making 40% of the top 50 kits, a whopping 8% more than fierce rival Nike – who sponsored Arsenal for 20 years until their deal ended in 2014.
Teams wearing Adidas-made jerseys have also recorded the most points over the past five campaigns, accumulating 289 points, 107 points more than Nike, according to the study.
The Gunners are hoping to add to that point tally on Monday night as they host Crystal Palace at the Emirates Stadium before Aston Villa heads to north London four days later.