How to watch 2021/2022 Premier League football online
Amazon’s entry into the Premier League broadcast rights bidding war was a defining moment in British television history. For the first time, football fans would need an internet connection to watch their team in action.
With rights to just 10% of all games sold, the Amazon Prime Video Premier League experience was a proverbial foothold.
However, this may just be the start of a drastic shift in the way football is viewed here in this country.
Traditional Sky Sports packages now allow online viewing through the Sky Go app or their website. The same goes for those who sign up for BT Sport.
But Amazon’s deal was also unique for another reason.
As well as being the first Premier League coverage online only, it would also be the first time that multiple matches have been broadcast simultaneously with customers having a multiple choice selection to choose which match they wish to watch.
BT followed suit with its New Years coverage split between BT Sport 1, 2, Xtra and ESPN.
Friday August 13
Saturday August 14
- Manchester United vs Leeds United – 12:30 p.m. – BT Sport
- Norwich vs Liverpool – 5:30 p.m. – Sky Sports
Sunday August 15
What is the future of football on British television?
Sir Richard Branson, owner of Virgin Media, has expressed over the years his desire to lift current television restrictions.
Most Premier League games remain limited to the 3pm ban rule first introduced in the 1960s.
The argument then, led by Burnley FC president Bob Lord, was that television matches would compromise stadium attendance.
But it’s an argument that carries less weight in 2021 when kickoffs on Friday evenings, Saturday mornings, evenings and nights, Sunday afternoons and evenings and Monday evenings are still regularly at full capacity.
The coronavirus pandemic and its subsequent time-limited lifting of the blackout may have inadvertently paved the way for what is to come.
When Sky Sports first launched in 1992, 60 live games were broadcast throughout the season. In 2021, this number will now increase to 200 (out of the three broadcasters). Natural progression suggests that the number will continue to grow.
The “Football Netflix”
Former Crystal Palace president Simon Jordan expressed his take on the topic on TalkSport in 2019.
His suggestion was that the Premier League should stop outsourcing their content to companies like Sky and BT and instead set up their Netflix-style streaming service the same way sports like the NBA do in. America.
His calculations on the back of an envelope indicated a better deal not only for the Premier League, but also for customers.
“If you introduced a football Netflix,” he said, “get 100 million subscribers worldwide for £ 9 a month you wouldn’t have to unsubscribe because no one would be able to resist that price. . “
The decision last May to extend the terms of the current televised deal was taken in an attempt to “generate stability and promote confidence within the football pyramid”, in the words of the Premier League chief executive , Richard Masters.
However, as Sky, BT and Amazon maintain their status quo until 2025, the future of how we look at the Premier League in the future could well be very different.