Launch of the A-Leagues as part of the unified rebranding of Australian football
The A-League, W-League and Y-League have been brought together under one A-Leagues banner in the bold rebranding of Australian football.
From now on, the separate competitions will be called A-League Men, A-League Women and A-League Youth.
The rebranding was inspired by an attempt to unify competitions and their fan bases, which will make football one of Australia’s most inclusive sports.
The launch of the A-Leagues is accompanied by a new logo and will see a single relaunched website that will consolidate all competitions in one place with existing social media channels which are also expected to merge into one on Facebook, Instagram and TikTok in the coming months.
Since the unbundling of Football Australia (FA) at the end of last year, the Australian Professional Leagues (APL) have had a busy few months confirming three new teams for the W-League and agreeing to a new collective agreement that will see them. wages increase in all areas. .
With a new digital football platform also on the way, the APL felt that a rebranding to an inclusive A-Leagues brand was a logical next step.
“It’s not men’s football or women’s football, it’s just football,” said PLA general manager Danny Townsend.
“We are committed to developing the game in Australia – for everyone. It means delivering a world-class experience on and off the pitch and inspiring the next generation of A-League superstars to achieve their highest potential.
“This is just the start of our ambitious long-term vision for the growth of football in Australia.”
The new A-League campaigns will begin on November 19 for the Men’s A-League and on December 3 for the Women’s A-League.