National Football League and Twitter extend partnership through multi-year agreement in 2021

The National Football League (NFL), working with Twitter, on Thursday, July 11, announced a multi-year partnership extension, which will include expanded engagement formats and an all-season pledge to produce exclusive content on Twitter Spaces, and the new live from Twitter. audio function.

According to the NFL, the partnership plans to bring new audio features, Twitter spaces and the games’ biggest highlights.

Twitter will also continue to be a hotbed for the games’ biggest moments – all the touchdowns, jump holds, amazing runs and celebrations after they happen, from the season kick-off to the Super Bowl. .

“The commitment to Twitter Spaces represents another innovative step in the long-standing partnership between the NFL and Twitter,” said Blake Stuchin, vice president, NFL digital media business development.

“We’re excited to offer NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season.”

With more than 20 Spaces slated for the upcoming 2021 NFL season, the group is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, giving brands and fans new opportunities to connect and engage. with live NFL audio.

NFL Twitter spaces will also be available throughout the season, as well as in conjunction with NFL events including Kick-Off, Super Bowl, NFL Draft and more. The spaces will include the participation of current NFL players and other NFL talent to discuss games and ideas for the season.

The partnership will continue to engage fans every week of the season through:

  • New flagship offers – Curated videos featuring top touchdown recaps, highlights and Tweets every week of the season with brand new opportunities for brands.
  • Extended NFL Twitter Votes – Fans will be invited to vote each week on the hottest topics and browse the NFL Twittersphere in an expanded set of Twitter polls.
  • Give fans the best moments of every match – The NFL and its clubs will bring the best moments from every game to the #NFLTwitter community through highlights, on-field coverage and Twitter Moments.

“We’re excited to serve NFL fans with even more of what they love to see on Twitter, including epic touchdown highlights throughout the season,” said TJ Adeshola, Head of U.S. Sports Partnerships , Twitter. “In addition to feeding the timeline with the best moments from each game in real time, we will double the innovation by leveraging our live audio format, ‘Spaces’, to bring fans of the game even closer.”

Since announcing its first partnership agreement in 2013, the NFL has developed live programming and distributed on-demand content that takes advantage of Twitter’s unique features to attract its highly engaged audience.


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