NFL, NFLPA and Dapper Labs Announce New NFT Agreement to Create Exclusive Digital Videos
NEW YORK and VANCOUVER, BC – The National Football League, the National Football League Players Association and Dapper Labs today announce a collaboration to create exclusive NFT (non-fungible token) digital videos for NFL fans. The deal aims to boost fan engagement by allowing fans to collect digital video moments from the season’s best games using cutting-edge blockchain technology from Dapper Labs.
“We are thrilled to partner with Dapper Labs on the launch of NFL Digital Video Collectibles,” said Joe Ruggiero, senior vice president of consumer products at the NFL. “We believe that blockchain technology has great potential to enhance the NFL fan experience in the future and we are delighted to have Dapper Labs as one of our first collaborators in exploring this emerging space. . “
All-New Digital Collectibles will provide NFL fans the unique opportunity to collect and own NFTs featuring some of the most memorable and discussed moments from top players week after week throughout the season, including daily superstars and game legends. Plus, fans will have the chance to collect some of the greatest coins in NFL history.
âFrom Hail Murray to the Minneapolis Miracle, the magic happens in NFL stadiums. As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver to NFL fans around the world. We look forward to giving the more than 300 million NFL fans the opportunity to own the game that matters to them and to engage in the sport in a whole new way, ” said Roham Gharegozlou, CEO of Dapper Labs.
When the experience kicks off, NFL fans will find themselves immersed in a world that celebrates their love for the game. Fans will have the option to purchase and open NFT packs featuring their favorite NFL heroes. , show off their new NFT digital collections and exchange Moments with other fans. They will also be able to buy, present, sell or trade any of their Moments on a dedicated marketplace on Flow.
âThe irreplaceable nature of the NFT captures what is special about the sports fandom. Our players are extremely excited that the NFLPA – working with our enterprising partners at Dapper Labs and OneTeam – to make this significant breakthrough in the digital collectibles market. Said Steve Scebelo, president of NFL Players Inc., the marketing and licensing arm of the NFLPA. “The unique greatness of NFL players will continue to fuel memorable moments both in history and in real time throughout the season, which will only deepen the bond they have with their passionate fans. . “
OneTeam Partners, the NFLPA’s group licensing partner leading its digital media business, facilitated the new agreement working with all parties.
The exclusive NFT experience launches later this season and will take fandom to the next level with access to incredible features, fan activations, and community engagement that put fans at the center of the epic NFL game action. To learn more, visit nfl.dapperlabs.com.